Chirnside Flowers

design Letterbox | client Judy Chirnside Flowers

Distinctive customised titling made Judy Chirnside Flowers stand out from competitors in the floral trade. This typographic approach opens possibilities of customising specific events (such as the LOVE variation for Valentines Day) and for greater legibility throughout the signage system (two inline size variations). Central to this system is the colour palette, based on a hand-painted chromatic spectrum to reflect the emotional motivations of customers to purchase floristry.