Helen Smith McPherson Trust

design Letterbox | client Helen Smith McPherson Trust

An organisational identity that also operates as a process diagram for philanthropic grants. The identity design for the Helen MacPherson Trust (HMST) is multi-purposed – the ‘H’ letterform linked by the signature of founder Helen MacPherson. The HMST brandmark also diagrammatically represents the internal categories and criteria of this very important trust funding the cultural, health and environmental sectors across Victoria.