What we do next really matters.
More than just a book, author Mark Roeder proposes that we take advantage of the post-pandemic conditions to re-write our societal values, to form a whole new social contract.
What We Do Next Really Matters proposes what this new social contract could be: a more sustainable way of life; one that protects our environment; one that harnesses our capacities and safeguards our freedoms. It is about retaining what works and re-sculpting what doesn’t. The book design indicates this through communicating both multiplicity as well as a unified direction. This motif was further developed in the 60-sec trailer (below).